Helo is a post-sale homeowner relationship platform used by licensed real estate agents. Here's how homeowners receive messages and how consent works.
From closing table to two years of referrals — in 75 seconds.
After a property closing, the licensed real estate agent registers the homeowner in Helo. Homeowners do not self-register — only their agent can add them.
Helo sends a single welcome SMS with a link to heloapp.co/welcome. This is the only message sent before the homeowner opts in. No further messages are sent until the homeowner takes action.
The homeowner visits the activation page, confirms their details, checks the consent box, and taps "Activate My Home Line". Only after this explicit opt-in does Helo begin sending messages.
Homeowners must explicitly opt in by visiting their personalized activation page and tapping "Activate." A consent checkbox must be checked before activation completes. The consent timestamp is recorded in our system. No messages beyond the initial welcome SMS are sent without this explicit action.
After opt-in, homeowners receive messages from their agent via Helo, including home anniversary check-ins, seasonal maintenance reminders, vendor recommendations, and personalized follow-ups. All messages are drafted in the agent's voice and approved by the agent before delivery.
Message frequency varies based on the agent's touchpoint schedule and homeowner interactions. Typical frequency ranges from a few messages per month to occasional check-ins. Standard message and data rates may apply.
Homeowners can opt out at any time by replying STOP to any message. To get help, reply HELP. Homeowners can also text START or ACTIVATE to re-subscribe. Opt-out requests are processed immediately and no further messages will be sent.
Homeowners can also opt in by texting START to the Helo phone number. This serves as an alternative consent mechanism for homeowners who prefer to initiate via text rather than the web activation page.
Examples of what homeowners receive after opting in
Welcome to Helo! Your agent has set up your homeowner profile. Tap here to activate and start receiving helpful home reminders: https://heloapp.co/welcome/[id]. Reply STOP to opt out.
Welcome SMS (before opt-in)
Hi Sarah, happy 1-year home anniversary! Your agent Joe wanted to check in. Reply STOP to opt out or HELP for assistance.
Anniversary check-in (after opt-in)
Reminder from Helo: Time to schedule your annual HVAC maintenance. Your agent Joe sent this reminder. Reply STOP to opt out or HELP for assistance.
Maintenance reminder (after opt-in)